Integrated Marketing Communications MKTG 1190

3 Credits
(Prerequisite: None) This course introduces the fundamental principles and practices associated with promotion and communication. Topics include: purposes of promotion and IMC, principles of promotion and Integrated Marketing Communication (IMC), budgeting, regulations and controls, media evaluation and target market selection, integrated marketing plans, trends in promotion, and promotion and communication career paths.

• Business
  • Marketing Management
    • Principles of Marketing
    • Business Regulations and Compliance
    • Professional Selling
    • Integrated Marketing Communications
    • Services Marketing
    • Visual Merchandising
    • Consumer Behavior
    • Global Marketing
    • Small Business Management
    • Marketing Channels
    • Buying & Merchandising
    • Marketing Research
    • Entrepreneurship
    • Retail Operations Management
    • Marketing Internship/Practicum
    • Marketing Management

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