Principles of Marketing MKTG 1100

3 Credits
(Prerequisite: None) This course emphasizes the trends and the dynamic forces that affect the marketing process and the coordination of the marketing functions. Topics include effective communication in a marketing environment, role of marketing, knowledge of marketing principles, marketing strategy, and marketing career paths.

• Business
  • Marketing Management
    • Principles of Marketing
    • Business Regulations and Compliance
    • Professional Selling
    • Integrated Marketing Communications
    • Services Marketing
    • Visual Merchandising
    • Consumer Behavior
    • Global Marketing
    • Small Business Management
    • Marketing Channels
    • Buying & Merchandising
    • Marketing Research
    • Entrepreneurship
    • Retail Operations Management
    • Marketing Internship/Practicum
    • Marketing Management

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